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VENTURE STUDIO
A venture studio is a company that helps create startups by:
- Bringing together entrepreneurs, industry experts and customers
- Generating and validating business ideas through market research, customer engagement, financial analysis and modelling
- Assembling a team to develop and launch the startup
- Investing money, allocating resources, and attracting key hires
Venture studios can increase the chances of success by:
- Contributing high value startup skills, experience, culture and relationships
- Rapidly bring new startups to life, reducing the lessons that need to be learned and reducing time, cost and rework
- Leveraging economies of scale to provide resources and knowledge across multiple startups
There are two typical customers that partner with a venture studio to launch a new startup:
- Individuals – Someone that want’s to found a business to solve a specific problem they’ve experienced. These founders are often industry experts with years of domain experience and relationships, who understand the problem and opportunity, but want help to build the product and launch the business.
- Organisations – Innovative organisations of all shapes and sizes, can partner with a venture studio to:
- Spin out a product, team, or business unit
- Develop a solution which solves a gap in the market and their business
What makes a good venture studio?
- Experienced and highly skilled people across the multiple domains necessary to launch a startup
- A good methodology, processes and systems to enable a repeatable and always improving approach (playbook) for launching startups
- Excellent relationships with service providers, partners, investors and other key stakeholders to accelerate your startup
- Access to capital to co-fund startup costs
- A brand and reputation to attract talent and help build the startups brand
How does the venture studio model work?
The customer co-funds the development of the startup through a monthly retainer based on a project plan with milestones and deliverables.
The venture studio co-funds the development of the startup by providing highly skilled fractional resources, methodology, relationships, marketing and access to capital.
The zero to one journey for a startup is the most risky stage of a startups life, investing in the right ideas, products, brand, culture, technologies, go to market capability and people is a hard skill to develop and replicate. Establishing a startup, getting a minimum viable product (MVP) to market, building a brand and gaining early clients often takes longer and costs considerably more than most people realise or plan for. Venture studio’s help to mitigate this risk.
Prtnr’s venture studio can help get your idea to market quickly, with considerably less risk, frustration and better outcomes.
